SWOT Analysis
(S)trengths
- Brand Recognition - Global leader in industrial automation, highest market share
- Globalized Customer Scope - 22,000+ employees in over 80 countries
- High R&D and Technological competitive advantage - Technology is a core competency and they have the resources to be a global leader in this aspect
- Global process standards - Their Integrated Architecture software is run on a universal, open-source platform, making it easy for a company to import into their existing systems.
- Diverse range of products - Provide complete solutions for businesses from design to maintenance and support.
(W)eaknesses
- High Cost of IT - Though they claim a high rate of ROI, initial costs to implement and maintain these systems are high
- Dependence on state of economy - Given the high costs, their products' affordability may waiver in an economic recession
(O)pportunities
- Emerging markets of Asia Pacific - Especially in China and India
- Original Equipment Manufacturers - They develop the products and technology that they offer their services for
- Utility regulation - Gov't incentives for energy efficiency create opportunities for infrastructure improvements
(T)hreats
- Low-cost substitute products/services - especially from foreign companies
- Mature market - In order to be competitive as a large manufacturer, companies need to have an automation system installed
- Pricing pressures - In response to an increased level of global competition and the state of the economy
- Foreign government policies - Such as tariffs, currency exchange rates, subject to inflation(?)